How to A/B test posters in the street
A field guide to A/B test posters properly — two designs, unique QR codes per copy, fair placement, and reading scans per print instead of raw totals.
Every Wildpost post tagged A/B testing — 1 article on running and measuring printed campaigns.
A field guide to A/B test posters properly — two designs, unique QR codes per copy, fair placement, and reading scans per print instead of raw totals.