Reading poster scan data without fooling yourself
Poster scan data is easy to misread. Which comparisons are fair, why totals lie, how big a sample you need, and what to do when two spots look identical.
Every Wildpost post tagged Analytics — 1 article on running and measuring printed campaigns.
Poster scan data is easy to misread. Which comparisons are fair, why totals lie, how big a sample you need, and what to do when two spots look identical.