How to A/B test posters in the street
A field guide to A/B test posters properly: two designs, unique QR codes per copy, fair placement, and reading scans per print instead of raw totals.
How to promote your app without paid ads
A street-level playbook to promote your app without paid ads: posters, stickers and flyers with trackable QR codes, so every wall reports what it earned.
Reading poster scan data without fooling yourself
Poster scan data is easy to misread. Which comparisons are fair, why totals lie, how big a sample you need, and what to do when two spots look identical.
Where to put up posters so they get seen
How to choose where to put up posters: the spots that reliably work, the ones that look good and do nothing, and how to tell which is which on your streets.
How to put a QR code on a poster that people scan
A practical guide to putting a QR code on a poster: the size that scans, where it goes, what to write beside it, and how to know afterwards whether it worked.